A lovely feature on Stitch & Story’s founders’ Jen Chan and...

December 20, 2013



A lovely feature on Stitch & Story’s founders’ Jen Chan and Jen Hoang by Blogster: The Boulevardiers. Here’s a snippet of our Q&A with them:

Who’s Stitch and who’s Story in your duet? 

Our name doesn’t represent anyone but rather, an idea. Knitting is a way of embedding our creations with emotions and memories i.e. on all the careful time spent crafting; the cakes and coffee accompanied with curious minds; and the victory of finishing your hand-knitted item, quirks and all! We want every knitted project to be meaningful, whether it’s for gifting or for yourself – there’s just a great sense of achievement in having knitted an item yourself and that adds to the richness of stories behind handmade products and thus, every ‘stitch‘ knitted builds a ‘story‘…!

Knitting…how come it’s now fashionable?

Like other recent boom in household crafts such as baking and sewing, the return to needles and yarn has been seen as a wider backlash against the superficiality of modern life. While manufactured goods can be functional, durable, beautiful, even inspiring, the very fact that they are mass-produced makes them disposable. In its uniqueness, a handmade item such as a knitted item carries the imprint of its creator. The very fact that you’ve made it means no one else will be wearing the same thing as you!
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It was such an honour to have been invited to Somewhereto_’s...

May 25, 2013



It was such an honour to have been invited to Somewhereto_’s stakeholders show on Thursday morning, including attendees from Big Lottery Fund (BIG), various business owners, companies, brands, and investors. We were given the limelight on stage through a mini Q&A session about Stitch & Story’s woolly venture and a mock-up high street was created by The Little Big Garden design team including a giant ball of yarn, spool, and needles! Other great start-up businesses who took part in the event included Pause Magazine, Something About Elizabeth, Bluebird Tea Company and The Hip Hop Orchestra (with live art work provided by young people Morgan Davy and Valery Pannetier).

The event was to showcase just some of the fantastic work Somewhereto_ have helped over the past years including supporting entrepreneurs like S&S, as well as musicians, performers and artists, by giving them a platform/space to realise their dreams. For Stitch & Story, Somewhereto_ was there for us right from the beginning when all we had was one great idea and some beautifully knitted products. By giving us free trading space at Spitalfields Market, we were able to test our business idea and gain real customer feedback before jumping headlong into business. This subsequently gave us the confidence to turn our passion for knitting into a real business plan. We then began successfully selling through different channels including online on Etsy, Things British in Carnaby Street, as well as knitting personalised commissions via our Facebook fan page, and holding knitting classes! The ongoing support and encouragement from Somewhereto_ was so important to making all this happen, especially in today’s current economic climate.

Jen & Jennifer,
co-Founders of Stitch & Story

For the full article about the event and about Somewhereto_, click here.

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